Amanda Wilkie is taking part in the 2009 Playtex Moonwalk. Here is her fundraising page.
Yesterday, Amanda set out to use Twitter to build support from her Twitter account at http://twitter.com/MandyPandy32. Here's what happened:
50 tweets sent by Amanda prompted
1,131 visitors to Amanda's Bmycharity page, staying
13 seconds on average. Amanda now has
264 followers on Twitter and
£30 donated by 2 donors.
4 celebrities - Maggie Philbin, Phil Jupitus, Robert Llewelyn, Alan Davies retweeted Amanda's Bmycharity link to all their followers, and so did many non-celebrity friends
What can you achieve in 13 seconds?
Within 24 hours Amanda reached a huge audience and persuaded 264 people to follow her on Twitter and over a thousand people to visit her Bmycharity page. However, these visitors spent less than a twentieth of the average time a visitor usually spends on Bmycharity, and only 2 of them donated.
A toe in the door...
But Amanda now has a large network of supporters who she can keep updated with her progress as she prepares for the Moonwalk on 16th May. Using Twitter to spread the word and her Bmycharity page to highlight what she is doing and why, she has plenty of time to develop her fundraising story and encourage her Twitter followers to become more involved - and maybe donate.
Sharing the story
Amanda's example shows that Twitter is a great way to gather a crowd to listen to your story - but you've got to keep the story interesting! Here are some suggestions:
- Fill that 13 seconds with a high-impact video, personal message and photo on your Bmycharity page
- Make it interactive - "I will ... for every donation from a Twitter follower"
- Keep in touch - constantly update your Bmycharity page with your latest news and Tweet regularly
- Ask your charity to keep the charity message dynamic and interesting
If you have any suggestions please share them below!