"Do good" brands reap commercial and social rewards

According to Aaron Baar, attraction to "do good" brands is escalating.  In a survey of 6,000 people around the world:

"57% say a brand has earned their business because of its works supporting social causes. Furthermore, 61% say they have purchased a brand that supports a good cause even when it wasn't the cheapest option, and 67% said they would switch brands if another brand of similar quality supported a cause they were interested in."

This research reinforces our experience over the 3 weeks since we announced that we no longer charge commission on the donations we process.  We are inviting corporate partners to sponsor the Bmycharity service so that every penny that a donor gives goes to the cause that they care about - and we've had a great response.  A fine example came as an email from Gail Wilson who wrote:

"I have book marked your site and will visit it at least once a week just to see which companies are sponsoring you and will put them top of my list if I need their service or product."

We've teamed up with Richard McKelvey, Head of Commercial Partnerships at ACEVO, to provide specific ways in which the third and private sectors can enjoy mutually beneficial relationships which create commercial as well as social returns, and we're delighted that Quick McMorran - experts in creative commercial sponsorship - have come aboard to help ensure that our partner "do good" brands do well too!

Comments

[twitter.com/FabianPattberg]

Thanks for sharing this information. I have had a quick look around your site and really liked it.
I think that it is also a wise move to not charge commission on a donation anymore.If people want to donate they will and this will decrease the boundaries even more.