Wow. It's just over two weeks now since we launched the new version of Bmycharity and the results are dramatic.
- Bounceback rates are down 25% (that's the proportion of people who leave after only viewing one page)
- More people are spending longer on the site
- Average donations are up too
Several people have asked about pledges, but apart from that most people seem to find the new site much more intuitive. And the fundometer is a big hit!
Now we're working on some reporting services which will help Oxfam give their runners and trekkers up-to-the-minute fundraising information, and we're getting ready for a surge of traffic to our Giftshare site in the morning when DailyCandy sends out its daily email to 75,000 Londoners...